I worked closely with the editor to redesign, revamp and relaunch this legendary tennis magazine and its logo. Florida Tennis Magazine has been around for over 31 years and we took it to the next level with a cleaner and more engaging design for tennis and racquet sport enthusiasts. Covering the latest and greatest tennis news and events and collaborating with some of the worlds greatest tennis brands.
Additionally, we launched a new website and started the Florida tennis social media account and will be adding a merch store of designs I’ve created.
A winner of the U.S. Tennis Association's National Media Excellence Award, Florida Tennis is published bi-monthly with a readership of over 20,000. The publication has a targeted complementary distribution to more than 500 clubs, parks, resorts, academies and pro shops statewide in addition to paid subscribers nationwide.
Florida Tennis, which was the official publication of USTA Florida for 15 years beginning in 1993, covers all aspects of the sport from amateurs to the pro tours. The magazine was the first tennis print publication in the nation to cover pickleball, America's fastest growing sport, on a regular basis starting three years ago. Since then the racquet sport coverage has expanded to include padel and Spec tennis.
https://floridatennis.com/